Pinterest | Guide to Adulting

The Challenge:
Loyalty is fleeting, especially with younger audiences. The same was true for many brands on Pinterest who were having a tough time breaking through with college-aged audiences, and getting them to consider their products.

The Idea:
Talk with college students — vs at them — by coming to them on their terms through helpful content and useful advice that would assist them in navigating through the biggest challenges they were about to face in their post-college lives. We built a physical and digital “The Graduate’s Guide to Adulting”, an interactive and shoppable book, filled with useful testimonials, advice, activities and ideas to help set graduates up for success in their next big adventure.

My Role.
Creative Direction & Strategy.