Pinterest | Styled by Levi’s

The Ask:
How do you bring the feeling of discovery when shopping in-store to life online?

The Idea:
Tap into Pinterest’s vast audience of style aficionados by creating an API-connected styling experience that surfaced personalized Pins based on an individual Pinterest user’s own personal preferences and styles. Users first selected 5 Levi’s Pins that aligned with their own personal interests, aesthetics and preferences. Then the API-enabled “quiz” would create a custom “Styled by Levi’s” board, populated with outfit inspiration and apparel pairings that were uniquely based on the individual user.

My Role:
Led creative strategy, creative direction, technical direction and creative production.