Google Store | The Daily Special

The What:
Get people to visit the Google Store and buy Nest products.

The How:
Go from the “Things-we-sell” Store to “How-we-help” Store

The Idea:
To help people better navigate their new at-home-normal, we built 30 days of daily flash deals on the Google Store that leveraged real-time search trends to create hyper-relevant and contextual display, search and video, while also bringing commerce to the places people flocked to during a pandemic: their social feeds.

My Role:
Brand & Creative Lead, supporting creative strategy, data strategy and creative production across $30M media campaign.