Omaze | Lake Tahoe Dream House

The Context:
Omaze offers customers the chance to win a variety of dream prizes, while also supporting leading charitable organizations. In Winter 2022, Omaze offered customers the chance to enter to win a $4.3M dream house in Lake Tahoe in support of charitable partner After-School All-Stars, a non-profit that works to provide essential resources and academic programs for low-income students across the U.S.

The Execution:
We launched our snow-covered Lake Tahoe Dream House campaign to run alongside the 2022 Winter Olympic Games. Customers had an opportunity to enter to win the 4-bed, 7-bath modern rustic home with mountain and lake views via broadcast, cTV, social and owned marketing assets. Omaze also partnered with After-School All Stars founder and famed celebrity Arnold Schwarzenegger, as well as former Olympic gold medal-winning downhill skier Lindsey Vonn to drive acquisition.

The Results:
Our collective efforts helped raise more than $1M in grants for After-School All-Stars through CAF America, which will help fund more than 100 free summer camps for low-income students.

My Role:
Executive Creative Director and Brand Marketing.

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